Your website is the foundation your digital marketing and your public image. Everything from site speed, to copywriting, to website design and graphics need to make your potential customer feel HOW YOU WANT THEM TO FEEL. If you are selling meditation cushions and instruction, you probably want your website to have a clean and calming effect on potential customers. You want them to think you are good. If the website is too slow and causes the person to freak out, they will not think you are good, and may never end up trying meditation.